Color

#e54034

#e54034
hex#e54034
rgbrgb(229, 64, 52)
hslhsl(4, 77%, 55%)
oklchoklch(0.614 0.204 28.7)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.2057

Colors that go with #e54034

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34d9e5

#e53480 · #e59834

#34e540 · #4034e5

Split-complementary

Open in tool →

#34e598 · #3480e5

#80e534 · #34d9e5 · #9834e5

Contrast

#e54034 as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #e22f22 as the text (4.5:1)
  • AAA: use #ac2016 as the text (7.07:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #ec736a as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e54034 as the background.

Brands using this color

Fonts for this mood

#e54034 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e54034
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e54034 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e54034-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md