Color
#e12336
#e12336rgb(225, 35, 54)hsl(354, 76%, 51%)oklch(0.586 0.22 23.4)Colors that go with #e12336
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e12336: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e12336 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e12336: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e12336 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e12336, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #e12336: 6 real palettes, including Walgreens's brand system and Pepsi's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e12336: 18 real palettes, including Costco's brand system and Target : Expect More. Pay Less.'s brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e12336: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #e12336
Tints & shades
Harmonies
Contrast
| #e12336 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.67:1 | pass | pass | fail |
|
Aaon black | 4.5:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e12336 as the background.
Brands using this color
- Walgreensprimary · #e31836 · Δ0.777
- Costcoprimary · #e31837 · Δ0.819
- Pepsisecondary · #e32934 · Δ0.863
- Lay'saccent · #df2027 · Δ1.373
- Marvelaccent · #e62429 · Δ1.596
- KFCprimary · #e4002b · Δ1.621
- KFCsecondary · #e4002b · Δ1.621
- NASCARsecondary · #e4002b · Δ1.621
- Wendy'sprimary · #dd1438 · Δ1.622
- Tiffany & Co.secondary · #e50739 · Δ1.631
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.757
- Formula 1accent · #e8002d · Δ1.766
- Pinterestprimary · #e40424 · Δ1.766
- Codecademyaccent · #dc2626 · Δ1.803
- Redfinprimary · #dc3443 · Δ1.838
- AliExpresssecondary · #ea0934 · Δ1.866
- Pinterestaccent · #e60023 · Δ1.911
Fonts for this mood
#e12336 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e12336 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e12336-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md