Color

#dc387f

#dc387f
hex#dc387f
rgbrgb(220, 56, 127)
hslhsl(334, 70%, 54%)
oklchoklch(0.608 0.206 359.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1958

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38dc95

#dc38d1 · #dc4338

#7fdc38 · #387fdc

Split-complementary

Open in tool →

#38dc43 · #38d1dc

#d1dc38 · #38dc95 · #4338dc

Contrast

#dc387f as textRatioAAAA largeAAAFix
Aaon white
4.27:1failpassfail
  • AA: use #da2f79 as the text (4.5:1)
  • AAA: use #a51d58 as the text (7.2:1)
  • AA: or shift the background to #0d0d0d (4.55:1)
Aaon black
4.92:1passpassfail
  • AAA: use #e670a3 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc387f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc387f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc387f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc387f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc387f-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md