Color

#da2f79

#da2f79
hex#da2f79
rgbrgb(218, 47, 121)
hslhsl(334, 70%, 52%)
oklchoklch(0.596 0.211 0.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1832

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fda90

#da2fcf · #da3a2f

#79da2f · #2f79da

Split-complementary

Open in tool →

#2fda3a · #2fcfda

#cfda2f · #2fda90 · #3a2fda

Contrast

#da2f79 as textRatioAAAA largeAAAFix
Aaon white
4.5:1passpassfail
  • AAA: use #a51d58 as the text (7.2:1)
Aaon black
4.66:1passpassfail
  • AAA: use #e670a3 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da2f79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da2f79 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da2f79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da2f79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da2f79-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md