Color

#da495a

#da495a
hex#da495a
rgbrgb(218, 73, 90)
hslhsl(353, 66%, 57%)
oklchoklch(0.611 0.18 17.6)
Closest name: Anarchist (#db304a)Relative luminance 0.2041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49dac9

#da49a2 · #da8049

#5ada49 · #495ada

Split-complementary

Open in tool →

#49da80 · #49a2da

#a2da49 · #49dac9 · #8049da

Contrast

#da495a as textRatioAAAA largeAAAFix
Aaon white
4.13:1failpassfail
  • AA: use #d73c4e as the text (4.52:1)
  • AAA: use #a92332 as the text (7.06:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail
  • AAA: use #e37884 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da495a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da495a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da495a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da495a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da495a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md