Color

#d53447

#d53447
hex#d53447
rgbrgb(213, 52, 71)
hslhsl(353, 66%, 52%)
oklchoklch(0.579 0.196 19.9)
Closest name: Anarchist (#db304a)Relative luminance 0.1706

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34d5c3

#d53497 · #d57234

#47d534 · #3447d5

Split-complementary

Open in tool →

#34d572 · #3497d5

#97d534 · #34d5c3 · #7234d5

Contrast

#d53447 as textRatioAAAA largeAAAFix
Aaon white
4.76:1passpassfail
  • AAA: use #a92332 as the text (7.06:1)
Aaon black
4.41:1failpassfail
  • AA: use #d6384b as the text (4.53:1)
  • AAA: use #e37884 as the text (7.29:1)
  • AA: or shift the background to #fafafa (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d53447 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d53447 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d53447
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d53447 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d53447-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md