Color
#da011a
#da011argb(218, 1, 26)hsl(353, 99%, 43%)oklch(0.559 0.227 26.7)Colors that go with #da011a
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #da011a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #da011a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #da011a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #da011a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #da011a in 5 real palettes, including Wired's brand system and Maple, as the accent — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #da011a in 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #da011a in 12 real palettes, including Target : Expect More. Pay Less.'s brand system and State Farm's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #da011a in 5 real palettes, including Databricks's brand system and Replit's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #da011a
Tints & shades
Harmonies
Contrast
| #da011a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.25:1 | pass | pass | fail |
|
Aaon black | 4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da011a as the background.
Brands using this color
- Budweiserprimary · #dc041c · Δ0.47
- MAC Cosmeticssecondary · #da1717 · Δ1.017
- Burberrysecondary · #d5151f · Δ1.037
- Pinterestsecondary · #dd0e0e · Δ1.15
- M&M'ssecondary · #d70100 · Δ1.241
- Target : Expect More. Pay Less.primary · #dc142c · Δ1.451
- Toyotasecondary · #e10a1d · Δ1.583
- Formula 1secondary · #e10600 · Δ1.846
Fonts for this mood
#da011a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #da011a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/da011a-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md