Color

#d94936

#d94936
hex#d94936
rgbrgb(217, 73, 54)
hslhsl(7, 68%, 53%)
oklchoklch(0.604 0.183 30.6)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1978

Colors that go with #d94936

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#36c6d9

#d93674 · #d99a36

#36d949 · #4936d9

Split-complementary

Open in tool →

#36d99a · #3674d9

#74d936 · #36c6d9 · #9a36d9

Contrast

#d94936 as textRatioAAAA largeAAAFix
Aaon white
4.24:1failpassfail
  • AA: use #d63d29 as the text (4.61:1)
  • AAA: use #a32e1f as the text (7.08:1)
  • AA: or shift the background to #0f0f0f (4.52:1)
Aaon black
4.96:1passpassfail
  • AAA: use #e27769 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d94936 as the background.

Brands using this color

Fonts for this mood

#d94936 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d94936
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d94936 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d94936-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md