Color

#d94545

#d94545
hex#d94545
rgbrgb(217, 69, 69)
hslhsl(0, 66%, 56%)
oklchoklch(0.601 0.185 24.6)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.1944

Colors that go with #d94545

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45d9d9

#d9458f · #d98f45

#45d945 · #4545d9

Split-complementary

Open in tool →

#45d98f · #458fd9

#8fd945 · #45d9d9 · #8f45d9

Contrast

#d94545 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #d73c3c as the text (4.56:1)
  • AAA: use #a92323 as the text (7.11:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.89:1passpassfail
  • AAA: use #e37878 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d94545 as the background.

Brands using this color

Fonts for this mood

#d94545 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d94545
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #d94545 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d94545-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md