Color

#c91d37

#c91d37
hex#c91d37
rgbrgb(201, 29, 55)
hslhsl(351, 75%, 45%)
oklchoklch(0.539 0.202 20.9)
Closest name: Akari Red (#c90b42)Relative luminance 0.1357

Colors that go with #c91d37

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc9af

#c91d8d · #c9591d

#37c91d · #1d37c9

Split-complementary

Open in tool →

#1dc959 · #1d8dc9

#8dc91d · #1dc9af · #591dc9

Contrast

#c91d37 as textRatioAAAA largeAAAFix
Aaon white
5.65:1passpassfail
  • AAA: use #ae192f as the text (7.05:1)
Aaon black
3.71:1failpassfail
  • AA: use #e02944 as the text (4.57:1)
  • AAA: use #eb7083 as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c91d37 as the background.

Brands using this color

Fonts for this mood

#c91d37 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c91d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c91d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c91d37-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md