Named color

Akari Red

#c90b42
hex#c90b42
rgbrgb(201, 11, 66)
hslhsl(343, 90%, 42%)
oklchoklch(0.534 0.209 15.7)
Relative luminance 0.1305

Akari Red on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Colors that go with Akari Red

Charcoal, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0bcb95

#cb0ba2 · #cb340b

#41cb0b · #0b41cb

Split-complementary

Open in tool →

#0bcb34 · #0ba2cb

#a2cb0b · #0bcb95 · #340bcb

Contrast

Akari Red as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #ae0938 as the text (7.25:1)
Aaon black
3.61:1failpassfail
  • AA: use #e90c4b as the text (4.62:1)
  • AAA: use #f7648e as the text (7.17:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Akari Red as the background.

Brands using this color

Fonts for this mood

Akari Red reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Akari Red
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c90b42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c90b42-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md