Color

#bf4440

#bf4440
hex#bf4440
rgbrgb(191, 68, 64)
hslhsl(2, 50%, 50%)
oklchoklch(0.557 0.159 25.5)
Closest name: Autumn Fire (#c44e4f)Relative luminance 0.1558

Colors that go with #bf4440

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bbbf

#bf407b · #bf8440

#40bf44 · #4440bf

Split-complementary

Open in tool →

#40bf84 · #407bbf

#7bbf40 · #40bbbf · #8440bf

Contrast

#bf4440 as textRatioAAAA largeAAAFix
Aaon white
5.1:1passpassfail
  • AAA: use #993633 as the text (7.17:1)
Aaon black
4.12:1failpassfail
  • AA: use #c34f4b as the text (4.54:1)
  • AAA: use #d4807d as the text (7.18:1)
  • AA: or shift the background to #f2f2f2 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf4440 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf4440 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf4440
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf4440 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf4440-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md