Color

#4440bf

#4440bf
hex#4440bf
rgbrgb(68, 64, 191)
hslhsl(242, 50%, 50%)
oklchoklch(0.459 0.192 277.1)
Closest name: Blurple (#5539cc)Relative luminance 0.0866

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbbf40

#407bbf · #8440bf

#bf4440 · #40bf44

Split-complementary

Open in tool →

#bf8440 · #7bbf40

#bf407b · #bbbf40 · #40bf84

Contrast

#4440bf as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #6d6acd as the text (4.59:1)
  • AAA: use #9390da as the text (7.24:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4440bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4440bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4440bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4440bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4440bf-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md