Color

#bf407b

#bf407b
hex#bf407b
rgbrgb(191, 64, 123)
hslhsl(332, 50%, 50%)
oklchoklch(0.567 0.171 355.3)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1617

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40bf84

#bf40bb · #bf4440

#7bbf40 · #407bbf

Split-complementary

Open in tool →

#40bf44 · #40bbbf

#bbbf40 · #40bf84 · #4440bf

Contrast

#bf407b as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #953260 as the text (7.23:1)
Aaon black
4.23:1failpassfail
  • AA: use #c24781 as the text (4.51:1)
  • AAA: use #d279a3 as the text (7:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf407b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf407b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf407b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf407b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf407b-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md