Color

#bf0d28

#bf0d28
hex#bf0d28
rgbrgb(191, 13, 40)
hslhsl(351, 87%, 40%)
oklchoklch(0.511 0.201 23.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1152

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dbfa4

#bf0d81 · #bf4b0d

#28bf0d · #0d28bf

Split-complementary

Open in tool →

#0dbf4b · #0d81bf

#81bf0d · #0dbfa4 · #4b0dbf

Contrast

#bf0d28 as textRatioAAAA largeAAAFix
Aaon white
6.36:1passpassfail
  • AAA: use #b00c25 as the text (7.18:1)
Aaon black
3.3:1failpassfail
  • AA: use #ea1031 as the text (4.62:1)
  • AAA: use #f4667c as the text (7.04:1)
  • AA: or shift the background to #d9d9d9 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0d28 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bf0d28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0d28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0d28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0d28-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md