Color

#bf031f

#bf031f
hex#bf031f
rgbrgb(191, 3, 31)
hslhsl(351, 97%, 38%)
oklchoklch(0.508 0.205 24.9)
Closest name: Akai Red (#bc012e)Relative luminance 0.1124

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bfa3

#bf037d · #bf4503

#1fbf03 · #031fbf

Split-complementary

Open in tool →

#03bf45 · #037dbf

#7dbf03 · #03bfa3 · #4503bf

Contrast

#bf031f as textRatioAAAA largeAAAFix
Aaon white
6.47:1passpassfail
  • AAA: use #b5031d as the text (7.01:1)
Aaon black
3.25:1failpassfail
  • AA: use #ec0426 as the text (4.61:1)
  • AAA: use #fd5e76 as the text (7.04:1)
  • AA: or shift the background to #d9d9d9 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf031f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bf031f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf031f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf031f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf031f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md