Color

#bd100a

#bd100a
hex#bd100a
rgbrgb(189, 16, 10)
hslhsl(2, 90%, 39%)
oklchoklch(0.506 0.201 29.2)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1121

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ab7bd

#bd0a5d · #bd690a

#0abd10 · #100abd

Split-complementary

Open in tool →

#0abd69 · #0a5dbd

#5dbd0a · #0ab7bd · #690abd

Contrast

#bd100a as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #b30f09 as the text (7.03:1)
Aaon black
3.24:1failpassfail
  • AA: use #e9140c as the text (4.57:1)
  • AAA: use #f76964 as the text (7.16:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd100a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd100a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd100a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd100a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd100a-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md