Color

#690abd

#690abd
hex#690abd
rgbrgb(105, 10, 189)
hslhsl(272, 90%, 39%)
oklchoklch(0.441 0.232 298.7)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0689

Colors that go with #690abd

Olive Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dbd0a

#100abd · #bd0ab7

#bd690a · #0abd69

Split-complementary

Open in tool →

#b7bd0a · #0abd10

#bd100a · #5dbd0a · #0ab7bd

Contrast

#690abd as textRatioAAAA largeAAAFix
Aaon white
8.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #a242f5 as the text (4.63:1)
  • AAA: use #bc77f8 as the text (7.13:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690abd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690abd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690abd-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md