Color

#bd0000

#bd0000
hex#bd0000
rgbrgb(189, 0, 0)
hslhsl(0, 100%, 37%)
oklchoklch(0.501 0.206 29.2)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1082

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bdbd

#bd005e · #bd5e00

#00bd00 · #0000bd

Split-complementary

Open in tool →

#00bd5e · #005ebd

#5ebd00 · #00bdbd · #5e00bd

Contrast

#bd0000 as textRatioAAAA largeAAAFix
Aaon white
6.64:1passpassfail
  • AAA: use #b30000 as the text (7.2:1)
Aaon black
3.16:1failpassfail
  • AA: use #eb0000 as the text (4.53:1)
  • AAA: use #ff6161 as the text (7.13:1)
  • AA: or shift the background to #d6d6d6 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0000 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd0000 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0000
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0000 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0000-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md