# #bd0000

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd0000`
- RGB: rgb(189, 0, 0)
- HSL: hsl(0, 100%, 37%)
- OKLCH: oklch(0.501 0.206 29.2)
- Relative luminance: 0.1082
- Nearest named color: Bloody Mary (#ba0105, Δ 0.647) — https://brandsweets.com/colors/bloody-mary
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/bd0000

## Tints & shades

- Tints (toward white): #db0000, #fa0000, #ff1a1a, #ff3838, #ff5c5c, #ff7a7a, #ff9999, #ffb8b8, #ffd6d6, #fff5f5
- Shades (toward black): #ad0000, #990000, #8a0000, #7a0000, #6b0000, #570000, #470000, #380000, #240000, #140000

## Harmonies

- Complementary: #00bdbd
- Analogous: #bd005e, #bd5e00
- Triadic: #00bd00, #0000bd
- Split-complementary: #00bd5e, #005ebd
- Tetradic: #5ebd00, #00bdbd, #5e00bd

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b30000 (7.2:1)
- On black (#000000): 3.16:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0000 (4.53:1); AA: background → #d6d6d6 (4.57:1); AAA: text → #ff6161 (7.13:1)

## Brands using this color

- **Datadog** — accent #bf0000 (Δ 0.427) — https://brandsweets.com/colors/brands/datadoghq-com

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd0000-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd0000" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.