Color

#bc0123

#bc0123
hex#bc0123
rgbrgb(188, 1, 35)
hslhsl(349, 99%, 37%)
oklchoklch(0.502 0.202 23.6)
Closest name: Akai Red (#bc012e)Relative luminance 0.1083

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01bc9a

#bc0181 · #bc3c01

#23bc01 · #0123bc

Split-complementary

Open in tool →

#01bc3c · #0181bc

#81bc01 · #01bc9a · #3c01bc

Contrast

#bc0123 as textRatioAAAA largeAAAFix
Aaon white
6.63:1passpassfail
  • AAA: use #b20121 as the text (7.19:1)
Aaon black
3.17:1failpassfail
  • AA: use #e9012c as the text (4.51:1)
  • AAA: use #fe5d7a as the text (7.06:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc0123 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bc0123 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc0123
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc0123 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc0123-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md