Color

#bb4472

#bb4472
hex#bb4472
rgbrgb(187, 68, 114)
hslhsl(337, 47%, 50%)
oklchoklch(0.563 0.159 359.6)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1591

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44bb8d

#bb44ad · #bb5244

#72bb44 · #4472bb

Split-complementary

Open in tool →

#44bb52 · #44adbb

#adbb44 · #44bb8d · #5244bb

Contrast

#bb4472 as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
  • AAA: use #96365b as the text (7.06:1)
Aaon black
4.18:1failpassfail
  • AA: use #bf4f7a as the text (4.61:1)
  • AAA: use #d07c9c as the text (7.05:1)
  • AA: or shift the background to #f5f5f5 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb4472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb4472 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb4472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb4472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb4472-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md