Color

#72bb44

#72bb44
hex#72bb44
rgbrgb(114, 187, 68)
hslhsl(97, 47%, 50%)
oklchoklch(0.719 0.17 135.4)
Closest name: Exit Light (#55bb33)Relative luminance 0.3954

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8d44bb

#adbb44 · #44bb52

#4472bb · #bb4472

Split-complementary

Open in tool →

#5244bb · #bb44ad

#44adbb · #8d44bb · #bb5244

Contrast

#72bb44 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #4f832f as the text (4.55:1)
  • AAA: use #3b6123 as the text (7.19:1)
  • AA: or shift the background to #3d3d3d (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.23:1)
Aaon black
8.91:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bb44 as the background.

Brands using this color

mcpConnect your agent — build around #72bb44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bb44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bb44-a9bea2-624edf-1f2d20-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md