Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#bb231b
#bb231b
hex
#bb231brgb
rgb(187, 35, 27)hsl
hsl(3, 75%, 42%)oklch
oklch(0.514 0.188 28.9)Closest name: Bloodshed (#ba271a)Relative luminance 0.1185
Colors that go with #bb231b
Teal, Dark Olive Green and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #bb231b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #bb231b in 5 real palettes, including Olive Grove and Magazine Ochre, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #bb231b in 5 real palettes, including Newsprint and Noir Beauty, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #bb231b in 7 real palettes, including Typewriter and Olive Grove, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #bb231b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #bb231b in 3 real palettes, including Maple and Ember, as the accent — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #bb231b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Gold #ffd700
shippedGold is paired with #bb231b in 3 real palettes, including Garnet and Tabloid, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #bb231b
Tints & shades
Harmonies
Contrast
| #bb231b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.23:1 | pass | pass | fail |
|
Aaon black | 3.37:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb231b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#bb231b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #bb231b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #bb231b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/bb231b-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md