Color

#731bbb

#731bbb
hex#731bbb
rgbrgb(115, 27, 187)
hslhsl(273, 75%, 42%)
oklchoklch(0.46 0.223 302.6)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0802

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63bb1b

#231bbb · #bb1bb3

#bb731b · #1bbb73

Split-complementary

Open in tool →

#b3bb1b · #1bbb23

#bb231b · #63bb1b · #1bb3bb

Contrast

#731bbb as textRatioAAAA largeAAAFix
Aaon white
8.07:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #9e48e5 as the text (4.51:1)
  • AAA: use #bb7eed as the text (7.32:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731bbb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#731bbb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731bbb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731bbb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731bbb-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md