Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#bb0728
#bb0728
hex
#bb0728rgb
rgb(187, 7, 40)hsl
hsl(349, 93%, 38%)oklch
oklch(0.502 0.2 22.5)Closest name: Akai Red (#bc012e)Relative luminance 0.1087
Colors that go with #bb0728
Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #bb0728 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #bb0728 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #bb0728 in 4 real palettes, including Maple and Ember, as the accent — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #bb0728 in 5 real palettes, including Olive Grove and Cider, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #bb0728 in 9 real palettes, including Nissan's brand system and Campbell's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Gold #ffd700
shippedGold is paired with #bb0728 in 4 real palettes, including Garnet and Lay's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #bb0728: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #bb0728: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #bb0728
Tints & shades
Harmonies
Contrast
| #bb0728 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.62:1 | pass | pass | fail |
|
Aaon black | 3.17:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb0728 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#bb0728 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #bb0728
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #bb0728 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/bb0728-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md