Color

#bb021b

#bb021b
hex#bb021b
rgbrgb(187, 2, 27)
hslhsl(352, 98%, 37%)
oklchoklch(0.499 0.202 25.5)
Closest name: Bullseye (#b9030a)Relative luminance 0.1069

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02bba2

#bb0277 · #bb4602

#1bbb02 · #021bbb

Split-complementary

Open in tool →

#02bb46 · #0277bb

#77bb02 · #02bba2 · #4602bb

Contrast

#bb021b as textRatioAAAA largeAAAFix
Aaon white
6.69:1passpassfail
  • AAA: use #b10219 as the text (7.26:1)
Aaon black
3.14:1failpassfail
  • AA: use #ed0222 as the text (4.63:1)
  • AAA: use #fd6277 as the text (7.19:1)
  • AA: or shift the background to #d4d4d4 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb021b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bb021b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb021b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb021b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb021b-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md