Color

#970216

#970216
hex#970216
rgbrgb(151, 2, 22)
hslhsl(352, 97%, 30%)
oklchoklch(0.427 0.172 25)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0668

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029783

#970260 · #973902

#169702 · #021697

Split-complementary

Open in tool →

#029739 · #026097

#609702 · #029783 · #390297

Contrast

#970216 as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #ec0423 as the text (4.61:1)
  • AAA: use #fd5e73 as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970216 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970216 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970216
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970216 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970216-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md