Color

#b91304

#b91304
hex#b91304
rgbrgb(185, 19, 4)
hslhsl(5, 96%, 37%)
oklchoklch(0.5 0.197 30.1)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1079

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04aab9

#b9044f · #b96d04

#04b913 · #1304b9

Split-complementary

Open in tool →

#04b96d · #044fb9

#4fb904 · #04aab9 · #6d04b9

Contrast

#b91304 as textRatioAAAA largeAAAFix
Aaon white
6.65:1passpassfail
  • AAA: use #af1204 as the text (7.21:1)
Aaon black
3.16:1failpassfail
  • AA: use #eb1805 as the text (4.67:1)
  • AAA: use #fc6355 as the text (7.06:1)
  • AA: or shift the background to #d6d6d6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b91304 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b91304 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b91304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b91304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b91304-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md