Color

#b90704

#b90704
hex#b90704
rgbrgb(185, 7, 4)
hslhsl(1, 96%, 37%)
oklchoklch(0.496 0.2 29.2)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1048

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04b6b9

#b9045b · #b96104

#04b907 · #0704b9

Split-complementary

Open in tool →

#04b961 · #045bb9

#5bb904 · #04b6b9 · #6104b9

Contrast

#b90704 as textRatioAAAA largeAAAFix
Aaon white
6.79:1passpassfail
  • AAA: use #b40704 as the text (7.06:1)
Aaon black
3.1:1failpassfail
  • AA: use #eb0905 as the text (4.57:1)
  • AAA: use #fc625f as the text (7.05:1)
  • AA: or shift the background to #d4d4d4 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b90704 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b90704 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b90704
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b90704 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b90704-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md