Color

#780402

#780402
hex#780402
rgbrgb(120, 4, 2)
hslhsl(1, 97%, 24%)
oklchoklch(0.362 0.145 29.3)
Closest name: Blood Brother (#770011)Relative luminance 0.0408

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#027779

#79023b · #793f02

#027904 · #040279

Split-complementary

Open in tool →

#02793f · #023b79

#3b7902 · #027779 · #3f0279

Contrast

#780402 as textRatioAAAA largeAAAFix
Aaon white
11.56:1passpasspassPasses AAA — no fix needed.
Aaon black
1.82:1failfailfail
  • AA: use #ec0704 as the text (4.6:1)
  • AAA: use #fd615e as the text (7.05:1)
  • AA: or shift the background to #a3a3a3 (4.58:1)
  • AAA: or shift the background to #cccccc (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #780402 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#780402 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #780402
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #780402 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/780402-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md