Color

#7369dd

#7369dd
hex#7369dd
rgbrgb(115, 105, 221)
hslhsl(245, 63%, 64%)
oklchoklch(0.588 0.171 283.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.1897

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3dd69

#699add · #ad69dd

#dd7369 · #69dd73

Split-complementary

Open in tool →

#ddad69 · #9add69

#dd699a · #d3dd69 · #69ddad

Contrast

#7369dd as textRatioAAAA largeAAAFix
Aaon white
4.38:1failpassfail
  • AA: use #6f65dc as the text (4.59:1)
  • AAA: use #4c40d4 as the text (7.02:1)
  • AA: or shift the background to #0a0a0a (4.52:1)
Aaon black
4.79:1passpassfail
  • AAA: use #928be5 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7369dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7369dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7369dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7369dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7369dd-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md