Color

#726cea

#726cea
hex#726cea
rgbrgb(114, 108, 234)
hslhsl(243, 75%, 67%)
oklchoklch(0.602 0.184 281.4)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2024

Colors that go with #726cea

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e4ea6c

#6ca5ea · #b16cea

#ea726c · #6cea72

Split-complementary

Open in tool →

#eab16c · #a5ea6c

#ea6ca5 · #e4ea6c · #6ceab1

Contrast

#726cea as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #6a63e9 as the text (4.59:1)
  • AAA: use #433be3 as the text (7.06:1)
  • AA: or shift the background to #121212 (4.5:1)
Aaon black
5.05:1passpassfail
  • AAA: use #908bee as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726cea as the background.

Brands using this color

Fonts for this mood

#726cea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #726cea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #726cea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/726cea-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md