Color

#724ef4

#724ef4
hex#724ef4
rgbrgb(114, 78, 244)
hslhsl(253, 88%, 63%)
oklchoklch(0.562 0.234 286.1)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1556

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d0f44e

#4e7df4 · #c54ef4

#f4724e · #4ef472

Split-complementary

Open in tool →

#f4c54e · #7df44e

#f44e7d · #d0f44e · #4ef4c5

Contrast

#724ef4 as textRatioAAAA largeAAAFix
Aaon white
5.11:1passpassfail
  • AAA: use #5327f1 as the text (7.17:1)
Aaon black
4.11:1failpassfail
  • AA: use #7d5cf5 as the text (4.72:1)
  • AAA: use #9f87f7 as the text (7.28:1)
  • AA: or shift the background to #f2f2f2 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724ef4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724ef4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724ef4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724ef4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724ef4-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md