Color

#4e72b1

#4e72b1
hex#4e72b1
rgbrgb(78, 114, 177)
hslhsl(218, 39%, 50%)
oklchoklch(0.554 0.107 261)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1683

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b18d4e

#4ea4b1 · #5b4eb1

#b14e72 · #72b14e

Split-complementary

Open in tool →

#b15b4e · #a4b14e

#b14ea4 · #b18d4e · #4eb15b

Contrast

#4e72b1 as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #3d598a as the text (7.01:1)
Aaon black
4.37:1failpassfail
  • AA: use #5175b3 as the text (4.55:1)
  • AAA: use #7c97c5 as the text (7.09:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4e72b1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4e72b1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4e72b1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4e72b1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4e72b1-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md