Color
#403b78
#403b78rgb(64, 59, 120)hsl(245, 34%, 35%)oklch(0.39 0.101 284.4)Colors that go with #403b78
Steel Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #403b78's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Crimson #dc143c
shippedCrimson is paired with #403b78 in 6 real palettes, including Marvel's brand system and Casper Sleep's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #403b78: 8 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent.
Midnight Blue #191970
shipped11 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #403b78, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #403b78 in 4 real palettes, including Tumblr's brand system and Tide's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #403b78: 6 real palettes, including First Snow and Glacier, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #403b78 in 10 real palettes, including Zoom's brand system and Confluent's brand system, as the lead colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #403b78: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #403b78
Tints & shades
Harmonies
Contrast
| #403b78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.93:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.11:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #403b78 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #403b78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/403b78-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md