Color

#78403b

#78403b
hex#78403b
rgbrgb(120, 64, 59)
hslhsl(5, 34%, 35%)
oklchoklch(0.439 0.079 26.1)
Closest name: Brisket (#6e4534)Relative luminance 0.0798

Colors that go with #78403b

Teal, Champagne and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #78403b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3b7378

#783b54 · #785e3b

#3b7840 · #403b78

Split-complementary

Open in tool →

#3b785e · #3b5478

#54783b · #3b7378 · #5e3b78

Contrast

#78403b as textRatioAAAA largeAAAFix
Aaon white
8.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.6:1failfailfail
  • AA: use #ad5f58 as the text (4.55:1)
  • AAA: use #c28984 as the text (7.21:1)
  • AA: or shift the background to #c2c2c2 (4.54:1)
  • AAA: or shift the background to #f0f0f0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78403b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78403b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78403b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78403b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78403b-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md