Color

#7c76bc

#7c76bc
hex#7c76bc
rgbrgb(124, 118, 188)
hslhsl(245, 34%, 60%)
oklchoklch(0.6 0.105 286.7)
Closest name: Flood (#6677bb)Relative luminance 0.2087

Colors that go with #7c76bc

Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b6bc76

#7693bc · #9f76bc

#bc7c76 · #76bc7c

Split-complementary

Open in tool →

#bc9f76 · #93bc76

#bc7693 · #b6bc76 · #76bc9f

Contrast

#7c76bc as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #726cb7 as the text (4.62:1)
  • AAA: use #544d9d as the text (7.18:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.17:1passpassfail
  • AAA: use #9692c9 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c76bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7c76bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c76bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c76bc-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md