Color
#726cb7
#726cb7rgb(114, 108, 183)hsl(245, 34%, 57%)oklch(0.57 0.114 285.8)Colors that go with #726cb7
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #726cb7: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #726cb7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #726cb7 in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #726cb7 in 7 real palettes, including Fintech Trust and General Mills's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #726cb7 in 8 real palettes, including Marvel's brand system and Retro Pop, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #726cb7 in 4 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #726cb7 in 10 real palettes, including The New York Times's brand system and American Express's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #726cb7 in 4 real palettes, including Campbell's's brand system and AT&T's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #726cb7
Tints & shades
Harmonies
Contrast
| #726cb7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.62:1 | pass | pass | fail |
|
Aaon black | 4.54:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #726cb7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #726cb7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/726cb7-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md