Color

#3d74ff

#3d74ff
hex#3d74ff
rgbrgb(61, 116, 255)
hslhsl(223, 100%, 62%)
oklchoklch(0.602 0.215 264.5)
Closest name: Azure (#007fff)Relative luminance 0.207

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ffc83d

#3dd5ff · #673dff

#ff3d74 · #74ff3d

Split-complementary

Open in tool →

#ff673d · #d5ff3d

#ff3dd5 · #ffc83d · #3dff67

Contrast

#3d74ff as textRatioAAAA largeAAAFix
Aaon white
4.09:1failpassfail
  • AA: use #2e69ff as the text (4.58:1)
  • AAA: use #0042eb as the text (7.05:1)
  • AA: or shift the background to #141414 (4.51:1)
Aaon black
5.14:1passpassfail
  • AAA: use #6691ff as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d74ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d74ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d74ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d74ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d74ff-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md