Color

#343fa8

#343fa8
hex#343fa8
rgbrgb(52, 63, 168)
hslhsl(234, 53%, 43%)
oklchoklch(0.427 0.167 272.5)
Closest name: Denim (#2243b6)Relative luminance 0.0711

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a89c34

#3479a8 · #6234a8

#a8343f · #3fa834

Split-complementary

Open in tool →

#a86234 · #79a834

#a83479 · #a89c34 · #34a862

Contrast

#343fa8 as textRatioAAAA largeAAAFix
Aaon white
8.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #636ecf as the text (4.66:1)
  • AAA: use #8a92db as the text (7.22:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #343fa8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#343fa8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #343fa8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #343fa8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/343fa8-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md