Color

#343e98

#343e98
hex#343e98
rgbrgb(52, 62, 152)
hslhsl(234, 49%, 40%)
oklchoklch(0.411 0.146 273.3)
Closest name: Bluebell (#333399)Relative luminance 0.0644

Colors that go with #343e98

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#988e34

#347098 · #5c3498

#98343e · #3e9834

Split-complementary

Open in tool →

#985c34 · #709834

#983470 · #988e34 · #34985c

Contrast

#343e98 as textRatioAAAA largeAAAFix
Aaon white
9.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #636dca as the text (4.57:1)
  • AAA: use #8991d7 as the text (7.1:1)
  • AA: or shift the background to #b8b8b8 (4.63:1)
  • AAA: or shift the background to #e3e3e3 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #343e98 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#343e98 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #343e98
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #343e98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/343e98-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md