Color

#727ccf

#727ccf
hex#727ccf
rgbrgb(114, 124, 207)
hslhsl(234, 49%, 63%)
oklchoklch(0.615 0.126 276.8)
Closest name: Flood (#6677bb)Relative luminance 0.225

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfc672

#72aacf · #9772cf

#cf727c · #7ccf72

Split-complementary

Open in tool →

#cf9772 · #aacf72

#cf72aa · #cfc672 · #72cf97

Contrast

#727ccf as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #636dca as the text (4.59:1)
  • AAA: use #404cba as the text (7.09:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #8991d7 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727ccf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727ccf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727ccf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727ccf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727ccf-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md