Color

#313faa

#313faa
hex#313faa
rgbrgb(49, 63, 170)
hslhsl(233, 55%, 43%)
oklchoklch(0.427 0.17 271.4)
Closest name: Denim (#2243b6)Relative luminance 0.0711

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa9c31

#317caa · #6031aa

#aa313f · #3faa31

Split-complementary

Open in tool →

#aa6031 · #7caa31

#aa317c · #aa9c31 · #31aa60

Contrast

#313faa as textRatioAAAA largeAAAFix
Aaon white
8.67:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #616ed1 as the text (4.66:1)
  • AAA: use #8892dd as the text (7.2:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #313faa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#313faa reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #313faa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #313faa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/313faa-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md