Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#2972ae
#2972ae
hex
#2972aergb
rgb(41, 114, 174)hsl
hsl(207, 62%, 42%)oklch
oklch(0.536 0.118 247.3)Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1556
Colors that go with #2972ae
Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2972ae: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2972ae — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Rust #b7410e
split-complementshippedRust is a split-complement of #2972ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #2972ae in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped7 real palettes, including Pixar's brand system and Readymag's brand system put Blue beside #2972ae, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #2972ae: 7 real palettes, including Glacier and General Mills's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #2972ae: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #2972ae: 4 real palettes, including Deep Water and Astro's brand system, as the lead colour.
Real palettes that use #2972ae
Tints & shades
Harmonies
Contrast
| #2972ae as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.11:1 | pass | pass | fail |
|
Aaon black | 4.11:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2972ae as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#2972ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2972ae
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2972ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2972ae-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md