Rust hex code

Rust

#b7410e
hex#b7410e
rgbrgb(183, 65, 14)
hslhsl(18, 86%, 39%)
oklchoklch(0.535 0.163 39.5)
Relative luminance 0.1388

Rust is a deep, highly saturated red — #b7410e, rgb(183, 65, 14), hue 18° at 86% saturation. The colours that go with rust are Sea Green, Steel Blue and Teal — each with the reason below, and the real palettes that pair them. As text it passes WCAG AA on white at 5.56:1, so it can be a body colour, not just a fill. 1 public brand uses it and 1 curated palette is built around it.

Colors that go with Rust

Sea Green, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use Rust

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0e86b9

#b90e30 · #b9970e

#0eb941 · #410eb9

Split-complementary

Open in tool →

#0eb997 · #0e30b9

#30b90e · #0e86b9 · #970eb9

Contrast

Rust as textRatioAAAA largeAAAFix
Aaon white
5.56:1passpassfail
  • AAA: use #9d370c as the text (7.03:1)
Aaon black
3.78:1failpassfail
  • AA: use #cc480f as the text (4.5:1)
  • AAA: use #f06f38 as the text (7.04:1)
  • AA: or shift the background to #e8e8e8 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Rust as the background.

Brands using this color

Palettes built around it

Fonts for this mood

Rust reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Rust
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b7410e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b7410e-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md