# Rust (#b7410e)

A named color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b7410e`
- RGB: rgb(183, 65, 14)
- HSL: hsl(18, 86%, 39%)
- OKLCH: oklch(0.535 0.163 39.5)
- Relative luminance: 0.1388
- Name: Rust (`rust`, source: list)
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/rust

## Tints & shades

- Tints (toward white): #d54b10, #ee5717, #f06c33, #f28050, #f4956c, #f6a684, #f8baa0, #facfbd, #fce4d9, #fef8f6
- Shades (toward black): #ab3c0d, #98360b, #8a310a, #772a09, #682508, #551e06, #471905, #341204, #260d03, #130701

## Harmonies

- Complementary: #0e86b9
- Analogous: #b90e30, #b9970e
- Triadic: #0eb941, #410eb9
- Split-complementary: #0eb997, #0e30b9
- Tetradic: #30b90e, #0e86b9, #970eb9

## Colors that go with Rust

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with Rust — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of Rust: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite Rust on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with Rust in 6 real palettes, including Trailhead and Ember, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside Rust, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside Rust, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), LG (https://brandsweets.com/colors/brands/lg-com), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for Rust: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to Rust in 6 real palettes, including Magazine Ochre and BrandSweets's brand system, as the supporting colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9d370c (7.03:1)
- On black (#000000): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cc480f (4.5:1); AA: background → #e8e8e8 (4.54:1); AAA: text → #f06f38 (7.04:1)

## Brands using this color

- **Semrush** — accent #ba4717 (Δ 1.361) — https://brandsweets.com/colors/brands/semrush-com

## Curated palettes containing it

- **Harvest** (autumn, warm, muted) — #b5451b, #8a6a2f, #d99a2b, #f8f1e4, #2b1c12 — Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat. — tool: https://brandsweets.com/palettes/new/b5451b-8a6a2f-d99a2b-f8f1e4-2b1c12 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b7410e-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b7410e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.