Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#2772b4
#2772b4
hex
#2772b4rgb
rgb(39, 114, 180)hsl
hsl(208, 64%, 43%)oklch
oklch(0.539 0.126 249.1)Closest name: Campanula (#3473b7)Relative luminance 0.1576
Colors that go with #2772b4
Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2772b4: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2772b4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Rust #b7410e
split-complementshippedRust is a split-complement of #2772b4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #2772b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #2772b4 in 9 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped13 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2772b4, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #2772b4: 11 real palettes, including Glacier and General Mills's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #2772b4: 4 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour.
Real palettes that use #2772b4
Tints & shades
Harmonies
Contrast
| #2772b4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.06:1 | pass | pass | fail |
|
Aaon black | 4.15:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2772b4 as the background.
Brands using this color
- Discoversecondary · #1e71ac · Δ1.424
- AT&Tsecondary · #0072b2 · Δ1.456
- The New York Timessecondary · #346eb7 · Δ1.498
- Linkedinprimary · #0073b1 · Δ1.499
- Capital Oneaccent · #0276b1 · Δ1.735
- Venmoaccent · #0070ba · Δ1.846
- Dollar Generalaccent · #2a77bd · Δ1.875
- State Farmaccent · #0a70bc · Δ1.878
- American Expressprimary · #2e77bc · Δ1.887
Palettes built around it
Fonts for this mood
#2772b4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2772b4
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2772b4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2772b4-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md