Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#25231e
#25231e
hex
#25231ergb
rgb(37, 35, 30)hsl
hsl(43, 10%, 13%)oklch
oklch(0.257 0.01 88.8)Closest name: Underworld (#1e231c)Relative luminance 0.0169
Tints & shades
Harmonies
Contrast
| #25231e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.7:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.34:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #25231e as the background.
Brands using this color
- Todoisttext · #25221e · Δ0.359
- Cursortext · #26251e · Δ0.76
- Retoolprimary · #242424 · Δ1.032
- Airbnbtext · #222222 · Δ1.062
- Coheretext · #212121 · Δ1.299
- Postmantext · #212121 · Δ1.299
- Cloudflaretext · #262626 · Δ1.544
- Obsidiantext · #262626 · Δ1.544
- Sveltetext · #262626 · Δ1.544
- ClickUptext · #202020 · Δ1.615
- Zedtext · #242529 · Δ1.914
- Datadogtext · #212529 · Δ1.959
- GitLabtext · #1f1f1f · Δ1.972
- HubSpottext · #1f1f1f · Δ1.972
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#25231e reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #25231e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #25231e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/25231e-c4bd9c-62b2cb-2b2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md