Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#22201c
#22201c
hex
#22201crgb
rgb(34, 32, 28)hsl
hsl(40, 10%, 12%)oklch
oklch(0.244 0.008 84.6)Closest name: Underworld (#1e231c)Relative luminance 0.0146
Tints & shades
Harmonies
Contrast
| #22201c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.26:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.29:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #22201c as the background.
Brands using this color
- ClickUptext · #202020 · Δ0.804
- Coheretext · #212121 · Δ0.873
- Postmantext · #212121 · Δ0.873
- GitLabtext · #1f1f1f · Δ0.942
- HubSpottext · #1f1f1f · Δ0.942
- Todoisttext · #25221e · Δ0.967
- Airbnbtext · #222222 · Δ1.111
- Figmatext · #1e1e1e · Δ1.222
- BrandSweetstext · #241c14 · Δ1.616
- Retoolprimary · #242424 · Δ1.795
- Cursortext · #26251e · Δ1.96
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Learning App
Open in tool →Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#22201c reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #22201c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #22201c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/22201c-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md